Five markets. Five very different entry problems.
Indonesia anchors our practice — we are based in Bali and work the market daily. Around it we run searches in Singapore, Thailand, Vietnam and Malaysia, and support brands from Australia and the wider Asia-Pacific looking at the region for the first time.
Indonesia
270 million people, a rapidly expanding middle class and still dramatically underserved by international brands. Foreign ownership restrictions make master franchising and joint ventures the dominant entry routes. Halal certification and BPOM registration are early considerations, not afterthoughts.
Singapore
The most straightforward market to enter and the strongest proof point for the rest of the region. High rents and a small population demand precise unit economics, but a Singapore flagship makes every subsequent conversation in ASEAN easier.
Thailand
A deep, established franchise sector with experienced multi-brand operators and mall developers who actively court international concepts. Foreign Business Act considerations shape the structure; the partner landscape is competitive and well capitalised.
Vietnam
The region's fastest-emerging consumer market, with a young population and rapid urban income growth. Franchise regulation requires registration with the Ministry of Industry and Trade. Partner quality varies widely — vetting matters more here than anywhere.
Malaysia
A well-regulated franchise environment under the Franchise Act, with mandatory registration and a strong halal ecosystem. Stable, English-speaking and often paired with Singapore in a two-market entry.
Not sure which market to start with?
That is precisely what a feasibility study answers — brand fit, opportunity size and an honest recommendation on sequencing.
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